Visual Communication Resource
VCE. Unit 1. Outcome 3. Design Elements & Principles
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Design Elements
Design Principles
Thursday, 10 November 2011
Design Principle- Scale
SCALE
Relative size of objects or shapes.
Examples of scale use in visual communication:
Patrick Tofts & John Claridge, Aqualac, Leo Burnett, London, 1980.
Andreas Gursky, Niagra Falls, 1999.
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