Design Principle- Figure-ground

FIGURE-GROUND

The use of positive/negative space to give emphasis.

Figure- Object (positive space) more dominant than the background

Ground- Background (negative space) more dominant than the object.

Examples of the use of figure-ground in visual communication:

K.W. Beggstaff. Kassama Corn Flower, 1900, U.K.

Andreas Gursky, Toys'R'Us, 1999.

Source