Assessment

You should be almost done! 


Put the finishing touches on your drawing tasks and annotate your select drawing- stating why you have chosen this one.


Make sure you've printed out your completed Photoshop Tasks 1-7 ready for your folios to be collected on Monday.


Assessment Checklist


Due Date: Monday 21st May 
(The Monday after Week 5, Lesson 4)

Design Principle- Figure-ground

FIGURE-GROUND

The use of positive/negative space to give emphasis.

Figure- Object (positive space) more dominant than the background

Ground- Background (negative space) more dominant than the object.

Examples of the use of figure-ground in visual communication:

K.W. Beggstaff. Kassama Corn Flower, 1900, U.K.

Andreas Gursky, Toys'R'Us, 1999.

Source

Design Element- Point

POINT

Mark making that may indicate a point (on a written document), location, decoration or as a technique to build tone/form/shape.

Examples of the use of point in visual communication:

Morell, Spain, 1937

Andreas Gursky, Supernova, 1999.

Roy Litchenstein

Design Element- Colour

COLOUR

Hue describing different lengths of light. Colour has both tone, intensity, tints and shades.

Primary Colours: Yellow, Red, Blue

Secondary Colours: Orange, Purple, Green

Examples of the use of colour in visual communication:

Henri de Toulouse-Lautrec, Moulin Roughe, France, 1891.

Jules Cheret, Folies Bergeres, France, 1893

 Andreas Gursky, Chicargo Board of Trade II, 1999.

Andreas Gursky, 99 Cent II, Diptychon, 2001

Photoshop Task 7- Figure-ground

Photoshop Task 7:

Figure-ground

(click the full screen button in the bottom right hand corner!)

• Open Photoshop
• Open the image
• Use the paint bucket to change the colour of the background to make it stand out
• Save a copy as Task7_yourname.jpeg
• Change the colour of the figures to make them stand out
• Save a copy as Task7_2_yourname.jpeg

Original Image

Figure priority image

Ground priority image

Design Principle- Pattern

PATTERN

The repetition or alternation of one or more components to create rhythm or unity in the composition.

Examples of the use of pattern in visual communication:

 E. McKnight Kauffer, Eno's Fruit Salts, Press Ad, 1928, U.K.

A. M. Cassandre, Nicolas Wines, 1935.

Andreas Gursky, Kamiokande, 2007.

Design Element- Letter-form

LETTER-FORM

The abstract shape of the letters in text (e.g. different fonts).

Examples of the use of letter-form in visual communication:

 Irresistible Cosmetics, USA, 1937

99 Cent II, 2001.

Photoshop Task 6- Pattern, Colour & Point

Photoshop Task 6:

Pattern, Colour & Point

(click the full screen button in the bottom right hand corner!)

• Open Photoshop
• Open your chosen image
• Apply Filter- Sketch- Halftone Pattern
• Save a copy as Task6_yourname.jpeg
• Image- Alter Colour Balance
• Save a copy named Task6_2_yourname.jpeg

Original Image

 Halftone Image

 Altered Colour Balance Image

Design Element- Line

LINE

The path of a moving dot. 

Lines can be short, long, thin, thick, straight, waved, diagonal, continuous, broken, zig zag, sharp, fuzzy etc. 

Lines can outline, suggest movement, determine boundaries or create texture.

Examples of the use of line in visual communication:

John Hassall, Colmans Mustard

A. M. Cassandre, Belgian Railways, France, 1927.

Andreas Gursky, Dior Homme, 2004.

Design Element- Tone

TONE

The use shading to depict a 3 dimensional form. Tone can also be used to describe the degree of light/dark in the colour pallet of the composition.

Examples of the use of tone in visual communication:

 Slovak Baths- Slovak Baths, restore your health- France, 1932.

Reno, Clermont et Fouet, Switzerland, 1932.

Andreas Gursky, Brasilla, Plenarsaal I, 1994.