AREA OF STUDY 3
Design elements and design principles
- This area of study focuses on the experimentation, exploration and application of design elements and principles.
- You can use manual freehand drawing, ICT or other methods of electronic image generation where appropriate. Through the tasks in this unit you will be using a combination of computer generated imagery and freehand rendering.
- Using the design elements- colour, shape, line, tone, texture, form, letterform and point, and principles, including balance, contrast, cropping, hierarchy, figure–ground, scale, proportion and pattern, you will produce visual communications specific to the task.
REQUIREMENTS
VCE Unit 1 Outcome 3
On completion of this unit the students should be able to explore and apply design elements and principles to satisfy a stated purpose.
Key Knowledge
This knowledge includes
• a range of design elements, including colour, shape, line, tone, texture, form, letterform and point, and principles, including balance, contrast, cropping, hierarchy, figure–ground, scale, proportion and pattern, applied in the development of freehand drawings;
• design elements and principles used to produce visual communications that satisfy a stated purpose;
• manual freehand drawings, information and communications technology applications and, where appropriate, other methods of electronic image generation such as photography and photocopying in the exploration and application of design elements and principles.
Key Skills
These skills include the ability to
• use a range of design elements and principles in the development of manual freehand drawings;
• use information and communications technology to explore design elements and principles and, where appropriate, other methods of electronic image generation such as photography and photocopying;
• use design elements and principles to produce visual communications that satisfy a stated
purpose;
• generate and develop design alternatives using a range of design elements and principles;
• select and refine a design solution to suit a stated purpose.
Demonstration of achievement of Outcome 3 must be based on the student’s performance on the following assessment task:
• a folio of visual communications that use design elements and principles to satisfy stated
purpose/s.
